Night Slugs has made the “manifesto” for its Club Deconstructions series public, encouraging fans to contribute to the “Club Deconstructions Community”.
Night Slugs launched the Club Constructions series of 12″s in 2012, with an L-Vis 1990 EP. Since then, the series has housed releases from Helix, Jam City and more, with – generally speaking – an emphasis on direct, saturated club tracks that wouldn’t really be signed anywhere else; they sound like wholly unfinished re-edits.
It’s hardly a secret that there’s a Club Deconstructions manifesto given to bloggers who contribute nothing but praise to the series – several members of the Night Slugs camp have mentioned it on Twitter in the past – and now the label has made it public, accompanied by the following explanation:
Every release in the series so far has been well-received but we can’t risk anybody having opinions other than those defined early on by L-Vis and Bok Bok: for want of a better descriptions, a sort of Club Deconstructions ‘Manifesto’.
Most CC releases have already broken at least one of its rules. The ‘manifesto’ should not be taken as dogma. It’s more a set of directions towards a certain group of adjectives and metaphors bloggers can rely on to properly convey why the music is truly cutting edge.
Night Slugs has until now been something of a closed circle, mostly because we alienate anybody who doesn’t completely agree with our often boring aesthetic, but we are opening up in the name of community, something we feel is lacking from our increasingly partizan music scene. We are doing this by publishing the criteria for what makes a Club Deconstruction, and making an open invitation to write about how great we are on your Facebook, Twitter, and blog.
Club music is our foundation. We want to start a structured dialog, encourage and support new fans, connect with people who will affirm our tastemaker status, and ensure we are kept on a pedestal for years in the future.
This is a contest or a PR stunt, we are still unsure which at the moment. This is a genuine reaction to the way the CC series has developed, the music around us and the demos we receive. This is an attempt to force-feed the label’s culture.
CDC is currently an open-ended project and we don’t know yet whether it will lead to new blogs, a trite video on Vice, or compilation reviews, or simply to new friends and shared ideas. Please submit your Club Deconstructions and lets find out together!
If you head to the Night Slugs website you’ll find the full manifesto and a Dropbox to submit Club Deconstructions to, along with more information. Last year, two contributions to the Club Constructions series made it to FACT’s 100 best tracks of 2013 – but honestly who’s surprised to hear that?