KalioCommerce: Ask Me Anything

Don’t worry, this website is not going to slowly turn into a marketing and eCommerce best-practices guide but felt it appropriate to share this specific event I was fortunate to help host

I  respect eCommerce and email marketing are not the two topics bringing people to this site but wanted to share a Q&A panel discussion I was recently a part of. KalioCommerce recently asked myself and Joy Ugi, the marketing coördinator at WhatCounts to take part as a part of their Ask Me Anything webinar series.

KalioCommerce has shared the highlights of the Q&A as well as a video recap of the webinar on their blog, feel free to click below if interested; Joy and I provided some insights into using customer purchase and behavioral data to drive smarter and more targeted communications to customers and prospects, and how the WhatCounts email platform can integrate into this solution

Don’t worry, this website is not going to slowly turn into a marketing and eCommerce best-practices guide but felt like sharing this specific event I participated in.

eCommerce Marketing Insights: Our “Ask Me Anything” Q&A Highlights

KeySweeper – Microsoft Wireless Keyboard Sniffer

$10 Wireless Keystroke logger masquerading as a USB Charger

An awesome, albeit frightening device from Samy Kamkar – for around $10 you can be the proud owner of the KeySweeper, an Arduino-based sniffer/decrypter/keylogger that targets Microsoft Wireless Keyboards.

It conveniently masquerades as a USB charger, so it is reasonably small and completely discreet. I am not sure about where you work but these devices have been omnipresent at most workplaces I’ve encountered, quite often (and not surprisingly) attached to Apple devices.

Read the entire device breakdown and information on the KeySweeper here

All keystrokes are logged online and locally. SMS alerts are sent upon trigger words, usernames or URLs, exposing passwords. If unplugged, KeySweeper continues to operate using its internal battery and auto-recharges upon repowering. A web based tool allows live keystroke monitoring.

Coca-Cola Corporate Shutting Off Voicemail

The cost saving is only about US$100,000 overall, but the best part, only 6% are deciding to keep it, not leaving much room for debate about the future of voicemail.

…not entirely but it’s a start

Coca-Cola’s corporate offices in Atlanta have begun phasing out voicemail, which is quickly falling out of favor with younger workers. The cost saving is only about US$100,000 overall, but the best part, only 6% are deciding to keep it, not leaving much room for debate about the future of voicemail.

We’re Gonna Bro Out So Hard

Arriving at the nexus of startup culture and summer festival season, the NY Times covers this mess from WeWork

When Startup Culture + Festival Culture Collide

At one point this website reported a lot about music, which means readers here are no stranger to some of the worse “festivals.” Suffice it to say I was surprised upon reading NY Times coverage of WeWork’s Summer Camp and being presented with some of the more surprisingly insufferable forms of humanity.

It may sound as if I am being harsh however if the above photo does not set the stage properly for this gathering of networking, synergy, and whatever other bespoke bullshit is going on here, enjoy a few of the passages below; a scene that far exceeds anything I have experienced at Phish, Bonnaroo, Vegoose, and anything I’ve tried to avoid by not attending Gathering of the JuggalosUltra, Burning Man, or EDC. 

While the quotes below are entertaining, you are best served gaining the full experience reading the complete NY Times article.

Camping Out With the Office – WeWork Goes to Summer Camp [via NY Times]

“It felt so much more organic than going to a conference,” he said. “I shared something with this guy that went beyond business networking. Now I feel like I know him on a personal level because we did some back flips and shared some beers.”

After sunset, Michael Franti & Spearhead played songs about unity, and two women in shorts kissed as men around them cheered. A woman dressed as a taco twerked with a man dressed as Sailor Moon.

One Year of NYC Cab Trips

HubCab followed all NYC Cab pickups and dropoffs in 2011 and created this interactive map with the help of MIT Senseable City Lab

Enter HubCab, a project of MIT Senseable City Lab who captured year’s worth of data from taxi pickups and dropoffs in New York City. The technical development section of HubCab‘s website provides a detailed explanation of the backend required for this level of data processing if you want to nerd out on that, but the interactive map is the clearly the most fun.

The basis of the HubCab tool is a data set of over 170 million taxi trips of all 13,500 Medallion taxis in New York City in 2011. The data set contains GPS coordinates of all pickup and drop off points and corresponding times.

View HubCab Interactive Map

All taxi pickups and drop offs at JFK airport daily between 3AM and 6AM.
All taxi pickups and drop offs at JFK airport daily between 3AM and 6AM.

Thanks For Sharing

Interesting relationships between what is shared, and what is read online

Analytics are important, as long as you are tracking the proper metrics. Recent research is showing that the correlation between what is shared on social networks versus what people are actually reading is surprisingly low.

A few key findings noted below, click here to read the whole article, sorry I’m going so fast but statistics show you’re going to be gone in the next 5-8 seconds.

Continue reading “Thanks For Sharing”

NSA Explores Infecting You With Malware

Recent documents outlining the NSA and GCHQ teaming up to automate malware installation across millions of private citizen’s machine in an effort named PROJECT TURBINE

A post this morning on The Intercept details the NSA‘s plans to infect ‘millions‘ of private citizen’s computers with malware, as well as plans to automate large portions of the process to “reduce the level of human oversight in the process.” We recently explored the NSA and GCHQ joining forces to conduct mass surveillance without due process across Yahoo Messenger, and today’s report from The Intercept shows the bond between these two agencies is strong as ever.

UPDATE: The Intercept provides more information on  QUANTUMHAND‘s functionality allowing the NSA to spoof Facebook to spy on citizens

How the NSA Plans to Infect ‘Millions’ of Computers with Malware [via The Intercept]

In some cases the NSA has masqueraded as a fake Facebook server, using the social media site as a launching pad to infect a target’s computer and exfiltrate files from a hard drive. In others, it has sent out spam emails laced with the malware, which can be tailored to covertly record audio from a computer’s microphone and take snapshots with its webcam. The hacking systems have also enabled the NSA to launch cyberattacks by corrupting and disrupting file downloads or denying access to websites.