Analytics are important, as long as you are tracking the proper metrics. Recent research is showing that the correlation between what is shared on social networks versus what people are actually reading is surprisingly low.
A few key findings noted below, click here to read the whole article, sorry I’m going so fast but statistics show you’re going to be gone in the next 5-8 seconds.
In fact, a stunning 55% spent fewer than 15 seconds actively on a page. The stats get a little better if you filter purely for article pages, but even then one in every three visitors spend less than 15 seconds reading articles they land on.
We looked at 10,000 socially-shared articles and found that there is no relationship whatsoever between the amount a piece of content is shared and the amount of attention an average reader will give that content.
YOU WILL SPEND TIME BENEATH THE FOLD